At the Consumer Electronics Show (CES) 2025 in Las Vegas, Samsung showcased its latest advancements in entertainment technology, including new AI-powered Neo QLED TVs, The Frame Pro, and other innovative devices. These products, powered by cutting-edge “Vision AI” technology, highlight Samsung’s commitment to redefining home entertainment and smart living.
Samsung’s 2025 TV line-up: Neo QLED, OLED, and QLED models
Samsung introduced its 2025 TV range, headlined by the flagship Neo QLED 8K QN990F TV. This model combines an ultra-slim, minimalist design with advanced AI-driven features powered by the NQ8 AI Gen 3 processor.
Key features of the neo QLED 8K QN990F TV
- 8K AI upscaling pro: Enhances lower-resolution content to near-8K quality.
- Adaptive sound pro: Utilises AI to separate and optimise sound elements like dialogue, music, and effects for a balanced audio experience.
- Auto HDR remastering pro: Analyses each frame to apply scene-specific colour adjustments, improving dynamic range.
- Colour booster pro: Delivers more vibrant colours through AI-powered scene analysis and frame-by-frame image enhancement.
- AI mode: Customises picture and sound settings by recognising content type and analysing the viewing environment.
These features, paired with Samsung’s industry-leading display technology, aim to deliver unparalleled picture quality and immersive sound.
The frame pro: Elevating art and entertainment
Expanding its iconic “The Frame” series, Samsung introduced The Frame Pro, which merges art and entertainment with enhanced Neo QLED picture quality. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers brighter colours, sharper contrast, and improved local dimming for superior visual vibrancy.
New enhancements in the frame pro
- Improved rendering of both artwork and video content.
- Expanded access to the Samsung Art Store, which now features over 3,000 curated works, including pieces from MoMA and estates of renowned artists such as Magritte and Basquiat.
The Frame Pro continues to be a fusion of aesthetics and functionality, appealing to art enthusiasts and cinephiles alike.
The premiere 5: Interactive triple-laser UST projector
Samsung also unveiled The premiere 5, its latest ultra-short-throw (UST) projector. Featuring LightWARP technology, the projector offers stunning visuals and introduces a unique interactive touch feature. This allows users to directly interact with the projected screen, transforming it into a dynamic tool for work and play.
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MICRO LED beauty mirror: Personalised beauty insights
Samsung’s MICRO LED Beauty Mirror is an innovative blend of technology and cosmetics. The device features advanced reflectance and transmittance capabilities, enabling it to analyse individual skin types and provide personalised beauty insights. It also offers product recommendations in partnership with Amorepacific, a leading South Korean cosmetics company.
Samsung ballie: The comeback of a home robot concept
After its initial debut at CES 2020, Samsung’s robotic assistant Ballie returned with significant upgrades. The new version features a built-in projector capable of displaying information and multimedia on various surfaces. Ballie also integrates seamlessly with other smart home devices, using voice commands to manage and control connected products.
Samsung’s vision AI: A new era of smart living
All these devices are powered by Samsung’s Vision AI, a suite of artificial intelligence capabilities designed to personalise user experiences. Vision AI includes content recognition, adaptive sound and visuals, and intelligent automation, underscoring Samsung’s ambition to integrate AI into everyday life.
Innovating entertainment and beyond
Samsung’s announcements at CES 2025 reflect its dedication to pushing technological boundaries. From AI-powered Neo QLED TVs to interactive projectors and lifestyle-enhancing devices, the brand continues to redefine home entertainment and smart living. With its focus on personalisation, aesthetics, and cutting-edge technology, Samsung is setting the stage for the future of connected experiences.
