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Westferry Times > Politics > Politics > Jobcentre vans to visit football clubs and retail parks to drive down unemployment
Politics

Jobcentre vans to visit football clubs and retail parks to drive down unemployment

Anjali Yadav
By Anjali Yadav Published February 11, 2025
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Mobile jobcentres will be deployed to football matches, mosques, and retail parks in areas with high unemployment, as part of a government initiative to reduce the number of people out of work.

The vans, dubbed “mobile jobcentres,” are being trialled as an “inclusive and accessible” way to connect people with employment opportunities, according to the Department for Work and Pensions (DWP).

Bringing job support to communities

A recent match day at Bolton Wanderers Football Club saw one of the jobcentre vans in action, offering jobseekers advice, information on vacancies, and access to employment support services. Bolton, a town in Greater Manchester, has a higher unemployment rate than the national average, making it a key location for the scheme’s pilot phase.

Beyond football stadiums, the DWP has identified mosques, retail parks, and community centres as priority locations for the mobile jobcentres. The initiative aims to reach those who may not traditionally engage with employment services, ensuring that job support is more visible and accessible.

The vans are also operating in Flintshire, Denbighshire, and Wrexham in North Wales, with plans to expand into Scotland, covering Moray and the Highlands.

Employment Minister Alison McGovern, who visited the Bolton mobile jobcentre outside a children’s centre on Monday, said the government is committed to ensuring that “everyone, in every corner of the country, has the opportunity to become better off” by securing employment.

“This mobile jobcentre is a perfect example of an inclusive and accessible DWP solution that ensures no one misses out on the job support they deserve,” Ms McGovern said.

“Getting more people back into work is a key part of our Plan for Change to deliver economic growth, create better opportunities, and put more money into the pockets of working people.”

Tackling long-term unemployment

The initiative comes as ministers seek to address the rising number of working-age people who are not in employment. Official government figures show that 2.8 million people are currently out of work due to long-term sickness, an increase from two million before the COVID-19 pandemic.

As well as providing direct support through jobcentre vans, ministers are believed to be considering tougher conditions for benefit claimants to encourage more people into the workforce.

The government has faced mounting pressure to reduce the benefits bill while addressing labour shortages in key industries. By taking employment support directly into communities, the mobile jobcentre scheme is seen as a proactive way to help jobseekers overcome barriers to employment.

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Community response and future expansion

Early feedback from jobseekers and local community leaders has been largely positive, with many praising the initiative for making employment services more accessible.

“I wasn’t planning to visit a jobcentre, but when I saw the van outside the football stadium, I thought I’d stop by,” said one jobseeker in Bolton. “The advisers were really helpful, and I left with a few job leads I wouldn’t have known about otherwise.”

The DWP has not yet confirmed how long the trial phase will last, but if successful, the scheme could be rolled out to more locations across the UK.

With unemployment rates varying across regions, the expansion of mobile jobcentres could become a key tool in the government’s broader employment strategy. The vans provide a flexible and responsive way to deliver job support where it is most needed, helping to bridge the gap between jobseekers and available opportunities.

As the government continues its efforts to reduce economic inactivity, mobile jobcentres may become a familiar sight at major community hubs, ensuring that job support is no longer confined to traditional offices but is brought directly to the people who need it most.

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