In a noteworthy expansion beyond its iconic audio lineup, Apple-owned brand Beats has officially entered the charging accessories market with the debut of Beats Cables. Known for its bold, lifestyle-focused design, Beats is now offering a stylish and practical range of USB 2.0 charging cables that cater to both Apple and Android users. Available in multiple colourways and configurations, these cables promise durability, speed, and versatility—all wrapped in the brand’s signature aesthetic.
Pricing and availability
The newly launched Beats Cables are priced at Rs 1,900 for a single unit, or Rs 3,500 for a set of two. They are currently available for purchase directly from Apple’s official website and are expected to roll out to authorised retailers and select Apple Stores globally in the coming weeks.
The cable line-up includes the following configurations:
- USB-C to USB-C
- USB-A to USB-C
- USB-C to Lightning
Customers can also choose from a range of vibrant colour options, including:
- Bolt Black
- Surge Stone
- Nitro Navy
- Rapid Red
This blend of functionality and fashion-forward design is very much in line with Beats’ brand ethos.
Design and build
The cables boast a woven, tangle-resistant exterior designed to withstand daily wear and tear. This braided design not only provides a premium tactile feel but also helps in preventing fraying and knotting—common issues seen with conventional plastic-coated cables.
Beats Cables are offered in two length variants: a full-sized 1.5 metres version ideal for home and office setups, and a compact 20 centimetres (8 inches) version for portable, on-the-go usage such as power banks, laptops, or in-car charging.
Technical capabilities
Each cable is engineered for more than just charging:
USB-C to USB-C
This variant is tailored for the latest USB-C enabled devices across both Apple and Android ecosystems. It supports:
- Charging and syncing
- Audio playback
- CarPlay compatibility
- Data transfer at USB 2.0 speeds
- Fast charging up to 60W when used with supported devices and power adapters
Notably, this cable can also be used with USB-C Beats headphones and speakers, allowing users to charge their gear while listening to high-quality or even lossless audio streams.
USB-A to USB-C
Targeted at users with slightly older tech setups or vehicles with USB-A ports, this cable allows for:
- Charging and syncing
- CarPlay functionality
- Data transfer at USB 2.0 levels
- Fast charging up to 15W on select iPhones and iPads
Though not as powerful as the USB-C to USB-C configuration, it offers a great balance of performance and backwards compatibility.
USB-C to lightning
Made with iOS and iPadOS users in mind, this cable supports:
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- Charging and syncing
- CarPlay
- Fast charging on compatible iPhone and iPad models
It enables a smooth connection to Apple’s Lightning-based devices while bringing the convenience of USB-C power adapters into the mix.
The verdict
With the launch of Beats Cables, Apple appears to be expanding Beats’ footprint into the broader accessories ecosystem. While the charging cable market is a crowded one, Beats is banking on its blend of style, durability, and performance to stand out.
For users looking to upgrade their charging setup with reliable and aesthetically pleasing cables—be it for work, travel, or daily use—these new offerings from Beats bring premium build quality without straying too far from the brand’s core appeal.
And with support for fast charging, CarPlay, and data sync, they’re more than just good-looking cables—they’re also seriously functional.
