South Korean tech giant LG has made headlines at the Consumer Electronics Show (CES) 2025 by unveiling its new OLED evo TV range alongside innovative lifestyle projectors. The line-up includes the groundbreaking OLED evo M5, the first true wireless OLED model, and the versatile OLED evo G5, showcasing cutting-edge AI-powered personalisation features tailored to individual users.
LG OLED evo TVs: Next-level display technology
The 2025 OLED evo TVs come equipped with LG’s upgraded Brightness Booster Ultimate technology, enhancing light control architecture and algorithms to deliver up to three times the brightness of conventional OLED panels. These displays have been certified by UL Solutions for “Perfect Black” and “Perfect Colour” fidelity and verified by Intertek for 100 per cent colour accuracy. Additionally, TUV Rheinland has awarded the range with a “Quick Stability with Image Quality” certification, highlighting their exceptional brightness and colour temperature stabilisation.
Enhanced features for entertainment enthusiasts
Key updates include a revamped Filmmaker Mode, which incorporates Ambient Light Compensation to automatically adjust picture settings based on surrounding light conditions, ensuring a viewing experience true to the filmmaker’s creative intent. For gaming enthusiasts, the TVs support 4K 165Hz Variable Refresh Rate (VRR) and are compatible with NVIDIA G-SYNC and AMD FreeSync Premium, delivering ultra-smooth gameplay.
AI-powered personalisation
At the heart of the OLED evo TVs is the Alpha 11 AI Processor Gen 2, enabling advanced features such as:
- AI welcome: Greets users by name and offers personalised content recommendations.
- AI voice ID: Recognises individual voices to switch profiles and suggest tailored content.
- AI search: Utilises a Large Language Model (LLM) to understand conversational context and user intent.
- Generative image gallery: Allows users to create custom backgrounds with voice commands.
- Microsoft copilot integration: Helps organise and retrieve complex information using contextual cues.
- AI troubleshooting chatbot: Assists with resolving user issues efficiently.
The TVs also boast AI Sound Pro technology, creating an immersive 11.1.2-channel virtual surround sound experience. Combined with advanced upscaling for graphics, these features ensure unmatched audio-visual performance.
Lifestyle projectors: Merging functionality and design
LG has also introduced two lifestyle projector models at CES 2025, demonstrating a blend of functionality and modern aesthetics.
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PF600U: A multifunctional concept projector
The PF600U combines a projector, Bluetooth speaker, and LED mood lamp in one compact design. Styled like a floor lamp, its stand-pole design allows a 110-degree tilting head and automatic screen adjustment for effortless setup. The projector delivers FHD resolution (1,920 x 1,080) with 300 ANSI lumens of brightness and features built-in stereo speakers with passive radiators for enhanced audio output.
Compact 4K ultra short throw projector
Accompanying the PF600U is LG’s compact 4K Ultra Short Throw (UST) projector, offering 4K UHD resolution (3,840 x 2,160) with 500 ANSI lumens of brightness. Covering 154 per cent of the DCI-P3 colour space, it produces vivid, true-to-life visuals. The projector is also equipped with a stereo sound system supporting Dolby Atmos surround sound, ensuring a premium audio experience despite its compact size.
Innovation for the future
With its latest offerings, LG has solidified its position as a pioneer in consumer electronics. The OLED evo TVs demonstrate the company’s commitment to pushing the boundaries of display and AI technology, while the lifestyle projectors highlight a growing emphasis on multifunctional, design-oriented solutions.
CES 2025 has once again proven to be a showcase for LG’s technological prowess, setting the stage for a future where entertainment is more immersive, intelligent, and personalised than ever before.
