Nigel Farage has declared that Reform UK can “make history” and win the next general election, as he unveiled former Olympic boxing champion Luke Campbell as the party’s candidate for the Hull and East Riding mayoral election.
The announcement took place on Thursday night in front of a crowd of 2,000 supporters at Hull’s Connexin Live Arena, where Mr Farage introduced Campbell, a 2012 London Olympic gold medallist, as Reform UK’s contender for the region’s first-ever metro mayoral election on 1 May.
Reform’s big election push
During his 20-minute speech, Mr Farage made no mention of Prime Minister Sir Keir Starmer’s visit to Washington, instead focusing on his party’s ambitions.
“We are the most optimistic political party in Britain,” he declared to rapturous applause. “We believe we can make history. We believe we can prove everybody wrong. We believe we can win the next general election and turn this country around.”
His speech underscored Reform UK’s growing confidence as it seeks to challenge the established political order, positioning itself as the party that can bring real change to British politics.
Luke Campbell’s political debut
As the crowd cheered, Luke Campbell made his entrance in fitting style—climbing out of a boxing ring set up on stage, symbolising his transition from the sporting arena to the political battleground.
Addressing supporters, Campbell was upfront about his lack of political experience. “I tried to get across in my message on the stage tonight that I’m not a politician and I’m not going to stand here pretending that I am,” he said. “My reason for why I am doing it is for the people.”
The Olympic champion’s entry into politics marks a new chapter for the Hull-born athlete, who has long been a local hero. Speaking about his deep connection to the city, he recalled the overwhelming support he received after winning gold in 2012.
“Looking at the Olympics, nobody got welcomed home the way I did,” he said. “That, for me, makes this place so special. This city backs its people and that’s what’s so special about it.”
Why hull and east riding?
The upcoming election for metro mayor is a significant moment for Hull and East Riding, offering the region a greater say over local policies and funding decisions. Reform UK sees the contest as an opportunity to gain a foothold in regional politics, with Campbell’s candidacy designed to attract voters looking for an alternative to the main parties.
Campbell’s background as an athlete with no prior political involvement is a deliberate strategy by Reform UK to present itself as a party of the people, rather than career politicians. His popularity in Hull, combined with his commitment to championing local interests, makes him a strong candidate in the race.
Reform’s growing momentum
Reform UK has been gaining ground in recent months, with Farage’s return to frontline politics reinvigorating the party. By positioning itself as the anti-establishment choice, Reform UK is attempting to capitalise on public dissatisfaction with traditional parties.
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Farage’s message at the rally was clear: Reform UK is not just a protest movement but a serious contender in British politics. The party’s aim to contest and win seats at the next general election is central to its strategy, and securing key mayoral positions like Hull and East Riding could be a stepping stone to national success.
Challenges ahead
Despite the enthusiasm at the rally, Campbell’s campaign faces challenges. With Labour traditionally strong in the region and the Conservatives still holding influence, Reform UK will need to convince voters that it is a viable alternative.
However, with Campbell’s local popularity and Farage’s ability to draw national attention, the party believes it has a strong chance of making an impact.
What’s next?
As the campaign heats up, Campbell will be working to connect with local voters and outline his vision for Hull and East Riding. His focus is likely to be on issues such as economic growth, public services, and community investment—key concerns for residents in the region.
Meanwhile, Reform UK will continue to push its broader national agenda, using high-profile candidates like Campbell to boost its appeal. With the general election on the horizon, Farage and his party are determined to position themselves as the force capable of reshaping British politics.
As the May 1 election approaches, all eyes will be on Hull and East Riding to see if Campbell’s candidacy can deliver Reform UK a crucial victory—and signal a wider shift in the political landscape.
