Rapper dreams of serving fans himself in Glasgow’s East End
American rap legend Snoop Dogg has revealed his hopes to launch a burger van at Celtic Park – and insists he’d even serve hungry fans himself.
The 52-year-old West Coast icon, who has spoken in the past of his admiration for Celtic FC, told the Sunday Mail he wants to bring high-quality stadium food to Glasgow’s East End, describing the venture as “a match made in heaven”.
Snoop, real name Calvin Broadus Jr, has previously expressed interest in investing in Celtic, much like Hollywood actor Ryan Reynolds’s well-publicised ownership of Wrexham FC. And now, it seems his passion for the Hoops has taken a gastronomic turn.
“I would love to bring a pop-up burger van to a sports stadium to show fans that food at stadiums can be good,” he said. “It’s got to be Celtic Park, man.”
The rapper – who famously published his own cookbook From Crook to Cook – revealed he’s even been in talks with fiery celebrity chef Gordon Ramsay about a joint culinary venture in Glasgow.
Snoop said the secret to a cracking burger lies in the love and attention poured into its preparation. “The ground beef has got to be mixed with some secret spices, then add a good quality cheese and some maple-cured bacon,” he explained.
“And the Celtic fans are gonna love it – to make sure they’re just right, Snoop is going to be serving them himself.”
He hopes his mobile burger business will become a foodie highlight of matchdays at Parkhead – or “Paradise” as it’s affectionately known to Hoops supporters.
Snoop has long expressed admiration for Celtic fans, describing them as “the best in Europe” and stating that their passion reminded him of his own commitment to community and music. In a previous interview, he joked that he and the club’s mascot, Hoopy the Hound, were “soulmates”, calling their connection a “match made in heaven”.
This isn’t Snoop’s first foray into sport. He served as a correspondent for NBC during the Paris Olympics in 2024, has founded two youth American football leagues, and is a vocal supporter of pay equity for female athletes.
Still, fans of Celtic’s Old Firm rivals Rangers needn’t queue up for a bite – Snoop made it clear his burger van won’t be making an appearance at Ibrox.
Asked about expanding the venture to both Glasgow teams, he said flatly: “Am I going to bring my burgers to Rangers as well? Nah, I think we’ll give that a miss.”
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His comments are unlikely to win over any Gers supporters, but the Hoops faithful will no doubt be chuffed at the thought of seeing the rap icon donning an apron on Kerrydale Street.
Snoop’s relationship with Glasgow has grown steadily over the years. From sporting Celtic shirts at gigs to declaring himself a fan of the club’s ethos and community, the rapper’s affection for the city is clear.
Whether this burger dream becomes reality remains to be seen, but with the backing of one of music’s biggest names – and possibly Gordon Ramsay to boot – it might not be long before fans are tucking into “Snoop’s Special” before kick-off at Paradise.
Until then, Celtic supporters will be watching closely, wondering if the next time they queue up for a halftime bite, it’ll be the Doggfather himself behind the grill.
